Engineer. VC. Builder.
I'm Moe Lueker. I went from building physical products to evaluating startups to building AI systems. Now I test every AI tool I can find and teach 38,000+ people how to use them.
The short version
I started my career in mechanical engineering, building things you could hold. Moved into venture capital, where I spent three years evaluating startups and learning what makes businesses actually work.
When GPT-3 dropped, I saw the same pattern I'd seen in the best startups: a technology that changes the cost structure of everything. I started building with AI tools, documenting what worked, and sharing it on YouTube.
Three years and 38,000 subscribers later, this is what I do full time. I test AI tools, build systems with them, and teach others to do the same. No hype, no sponsored rankings. Just what works.
I run this entire business from San Francisco under Zena Labs LLC: content, tools, products. One person, one laptop, a lot of AI.
The journey
Mechanical Engineering
Started in hardware. Studied mechanical engineering, worked in medical devices. Learned how systems work from the ground up.
Venture Capital
Moved into VC. Evaluated hundreds of startups, learned what separates ideas that work from ideas that don't. Saw AI coming before most.
First AI Experiments
Started building with AI tools when GPT-3 launched. Made every mistake possible. Documented what worked and what didn't.
Full-Time Creator + Builder
Went all in. 38K+ YouTube subscribers, 200+ tutorials, and a growing library of AI tools. Turned what I learned into systems anyone can use.
What I believe
AI is a productivity multiplier, not a job replacer. The people who learn to use it will outpace everyone else.
Systems beat tips. A good workflow is worth more than a hundred tool recommendations.
Test everything yourself. Most AI content is rewritten press releases. I buy the tools and use them.
Share what works, be honest about what doesn't. Trust is the only asset that compounds forever.
Want to work together?
I'm always open to interesting projects, brand collaborations, and conversations about AI.